For the 15th consecutive year, AWG Destination Management Services, a 21 year old veteran of the Las Vegas Events industry was honored to produce the final night party of Coca Cola’s Cinemacon event at Caesars Palace on March 30, 2017. Headlining this year’s ultimate event, Frankie Moreno brought his band and charm to the Octavius Ballroom for a fun filled evening of dance, food and several Coca Cola branded zones.
“It was a four brand focus this year. We wanted to showcase the three traditional brands of Coke and debut their brand new “Life” brand. To do this we broke the room up into zones that mirrored the brand image of each brand. For Coke Zero we created an interactive sports zone which let players challenge one another to a basketball shootout. Each zone featured a massive 8 foot tall bottle with the corresponding branded throw pillows and costumed atmosphere performers spinning light wands which were programmed with the logos of the brands ,” explained Kellie Hanley, President of AWG DMC.
“For the new Coke Life Brand we constructed a natural area complete with a swing, artificial grass and plants strewn throughout the zone to create a park-like scene inside the ballroom. This reflects Coke Life’s all natural ingredients and its return to basics for this new brand concept,”continued Hanley.
This event is part of the The CinemaCon Trade Show which is the largest convention of motion picture theater owners in the world. The trade show gives cinema owners large and small the opportunity to experience the latest and most important advances in theater equipment and concession products.